Dr Xu Zhaoyang, Professor Arne Westad (chair)
23 February 2011, 3.00-4.00pm, COL.B212
In recent years, the People's Republic of China has found it is more important to combine its traditional hard power with its growing soft power. For this purpose, the Chinese Foreign Ministry established a public diplomacy office in 2009. Although the concept of public diplomacy is quite new to Chinese people, China has actually been practicing public diplomacy for several decades. Key aspects of traditional Chinese culture and politics have jointly been presented from the Ping-Pong diplomacy, the panda diplomacy, and the ballet diplomacy in the 1970s, which were regarded as essential to the establishment of Sino-US and symbols of China's opening to the outside world. This seminar will discuss China's need for public diplomacy, the evolution of its theory and practice, the role China wants to play in the world and the impression China wants the world to have.
Xu Zhaoyang is the current Chevening Visiting Fellow at LSE IDEAS. Dr Xu is the Division Director, Director of International Press Center at the Information Department for the Ministry of Foreign Affairs of the People's Republic of China. Dr Xu received his PhD in Public Finance from Nan Kai University.
Arne Westad is Co-director of LSE IDEAS and Professor of International History at LSE.
B212, 2nd Floor Columbia House, London School of Economics.