Fellow
Biography
Dr Talwar joined the Department in September 2008. He is a Doctor of Philosophy from Manchester Business School, where he undertook research funded by Royal Dutch Shell on the subject of Business-to-Business Marketing Strategy. Prior to embarking on his PhD, he had gained marketing, branding as well as account management experience in the automotive and communication services industries.
Research interests
-
Strategic choice and strategic absenting
-
Customer relationships and relationship portfolios
-
Reducing ambiguity in customer portfolio decision making
-
Consumer behaviour in relation to ethical consumption
-
Brand preference and involvement
-
Product lifecycle strategies
Teaching