Maggie Scammell is a lecturer in media and communications. She was appointed to the LSE in January 1999. Before that she was for five years a lecturer at the School of Politics and Communications at the University of Liverpool, and a Research Fellow at Joan Shorenstein Center for Press/Politics, at the John F. Kennedy School of Government, Harvard University. She took her PhD at the LSE, investigating the Thatcher government's use of marketing and public relations.
Maggie's research interests are in political communications, especially political campaigning, Americanisation and globalisation of campaigning, media and elections, governments and news management, political marketing, political journalism and the appropriate role of media in democratic countries.
Before joining the academy, she worked as a journalist for newspapers, magazines and television, writing and researching on a variety of subjects from general elections to gay politics.
Published (and in press):
"Party election broadcasts" in in L.L.Kaid and C.Holz-Bacha The Encyclopedia of Political Communication London: Sage (in press)
'Political brands and consumer citizens' The Annals of the Academy of American Political and Social Science (in press
'Political advertising: why is it so boring?' Media, Culture and Society Vol 28 (5): 763-784, Sept 2006 (with Ana I. Langer)
'Political advertising in the UK' in L.L.Kaid & C.Hotlz-Bacha The Handbook of Political Advertising around the World, London: Sage (2006), pp.65-82
'The press for Labour despite Blair' in D.Butler and D.Kavanagh The British General Election of 2005, Basingstoke: Palgrave; (with Martin Harrop), pp.119-145
'Four more years: how the UK press viewed the 2004 US Presidential Election' Journalism Studies 2005 6(2): 203-216
'Crisis? What Crisis? Political communication in the Blair era' Political Communication 21(4) pp501-510 2004 Review article.
'Citizen Consumers: towards a new marketing of politics?' in J.Corner and D.Pels (eds.) The Re-styling of Politics Sage (2003);
Media, Journalism and Democracy (Ashgate, 2000), Designer Politics (Macmillan, 1995), On Message: Communicating the Campaign (Sage, 1999);
'Media and Media Management' in Anthony Seldon (ed.) The Blair Effect (Little Brown, 2001);
'The wisdom of the war room: US campaigning and Americanisation' (Media, Culture and Society, 1998);
'Political Marketing: Lessons for Political Science' (Political Studies September, 1999).
Maggie is also on the editorial boards of Political Communication and the Journal of Political Marketing. She convenes the MSc in Politics and Communication, and graduate modules Political Communication, and Democracy and the Media. She contributes to several media and communications courses.
Dr. Margaret Scammell
Department of Media and Communications,
Department of Media and Communications
London School of Economics and Political Science
London WC2A 2AE
Tel: +44 (0) 20 7955 6495
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