Department of Management public lecture
Date: Thursday 12 January 2012
Venue: Sheikh Zayed Theatre, New Academic Building
Speaker: Eric Ries
Chair: Dr Linda Hickman
Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
This event marks the publication of Eric Ries new book The Lean Startup.
Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup and the popular entrepreneurship blog Startup Lessons Learned.He co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. He is currently serving as an entrepreneur-in-residence at Harvard Business School and a Fellow for IDEO, the design consulting firm. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs.
Suggested hashtag for this event for Twitter users: #lsestartup
This event is free and open to all with no ticket required. Entry is on a first come, first served basis. For any queries email email@example.com or call 020 7955 6043.
A copy of Eric Ries' powerpoint presentation is available to download. Download 'The Lean Startup' (PDF - should be viewed in Internet Explorer or Firefox).
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