Chakravarti, Amitav
Professor Amitav Chakravarti
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Non LSE positions held
Department
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Position held
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New York University
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Visiting Scholar
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Experience keywords:
consumer behaviour; multi-stage decisions; behavioural sciences; psychology of choice; generic advertising; screening & consideration sets; categorization & decision-making; consumer decision-making journey; decision interruptions; corporate social responsibility; judgement & decision-making; environmental psychology; consumer behaviour in high-uncertainty markets
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Professor Chakravarti is interested in studying four simple, but consequential questions across a wide variety of domains: (a) how do people make their decisions, (b) what are the most important factors affecting people's choices, (c) are people behaving rationally or irrationally, and (c) what can we do to encourage people to make better decisions? More specifically, Professor Chakravarti's research interests lie in Categorization and decision making, pre-choice screening and consideration sets, multi-stage decisions, consumer decision-making journey, generic advertising, similarity and cognition, consumer behaviour in high-uncertainty markets, corporate social responsibility, and effects of physical environments on behaviour. Professor Chakravarti's research has been published in leading journals in psychology and marketing like the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Experimental Psychology: Learning, Memory, and Cognition.
In recognition of his research contributions, he was recently awarded the inaugural Google-WPP Marketing Research Award, the Marketing Science Institute (MSI) Young Scholar Award (awarded by MSI to faculty members who are "likely leaders of the next generation of marketing academics"), and the ART (Advanced Research Techniques) Forum Best Paper Award. He also serves on the Editorial Review Board of the Journal of Consumer Research.
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Sectors and industries to which research relates:
Banking; Consultancy; Environment; Financial Services; Healthcare; Media Technology and New Media; Policy and Regulatory Bodies
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Languages: Bengali [Spoken: Fluent, Written: Fluent]; Hindi [Spoken: Fluent, Written: Fluent]
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Media experience:
Has written for mainstream press
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The following references are sourced from LSE Research Online|. References that are linked lead to the full text.
Chakravarti, Amitav and Grenville, Andrew and Morwitz, Vicki G and Tang, Jane and Ülkümen, Gülden (2012) Malleable conjoint partworths: how the breadth of response scales alters price sensitivity. Journal of consumer psychology, Online ISSN 1057-7408 Chakravarti, Amitav and Fang, Christina and Zur, Shapira (2011) Detecting and reacting to change: the effect of exposure to narrow categorizations. Journal of experimental psychology: learning, memory, and cognition, 37 (6). pp. 1563-1570. ISSN 0278-7393 Mehta, Ravi and Hoegg, JoAndrea and Chakravarti, Amitav (2011) Knowing too much: expertise induced false recall effects in product comparison. Journal of consumer research, 38 (3). pp. 535-554. ISSN 0093-5301 Raghubir, Priya and Morwitz, Vicki G. and Chakravarti, Amitav (2011) Spatial categorization and time perception: why does it take less time to get home? Journal of consumer psychology, 21 (2). pp. 192-198. ISSN 1057-7408 Ülkümen, Gülden and Chakravarti, Amitav and Morwitz, Vicki G. (2010) Categories create mind-sets: the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions. Journal of marketing research, 47 (4). pp. 659-671. ISSN 0022-2437 Tang, Jane and Grenville, Andrew and Morwitz, Vicki G. and Chakravarti, Amitav and Ülkümen, Gülden (2009) Influencing feature price tradeoff decisions in CBC experiments. Proceedings of the Sawtooth Software Conference 2009, pp. 247-284. Chakravarti, Amitav and Janiszewski, Chris and Ülkümen, Gülden (2006) The neglect of prescreening information. Journal of marketing research, 43 (4). pp. 642-653. ISSN 0022-2437 Chakravarti, Amitav and Xie, Jinhong (2006) The impact of standards competition on consumers: effectiveness of product information and advertising formats. Journal of marketing research, 43 (2). pp. 224-236. ISSN 0022-2437 Chakravarti, Amitav and Janiszewski, Chris (2004) The influence of generic advertising on brand preferences. Journal of consumer research, 30 (4). pp. 487-502. ISSN 0093-5301 Chakravarti, Amitav and Janiszewski, Chris (2003) The influence of macro‐level motives on consideration set composition in novel purchase situations. Journal of consumer research, 30 (2). pp. 244-258. ISSN 0093-5301
LSE Research Online is the primary resource for references to publications. For queries or updates please email the LSE Research Online team at lseresearchonline@lse.ac.uk|.
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AwardsThe Google-WPP Marketing Research Award;
The Marketing Science Institute (MSI) Young Scholar Award;
The ART (Advanced Research Techniques) Forum Best Paper Award
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