Voyer, Benjamin G.
Dr Benjamin G. Voyer (CPsychol)
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Non LSE positions held
Department
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Position held
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ESCP Europe Business School
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Assistant Professor of Marketing
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Experience keywords:
market research; power; post-consumerism psychology; culture and the self; influence; organisational psychology; consumer behaviour; leadership; marketing
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I am an applied chartered psychologist with research interests in consumer, cross-cultural, social and organisational psychology. I am a multi-method, multi-epistemology researcher.
In consumer psychology, my current and previous research focuses on the conceptualization of attitudes, and the relation between thought associations, implicit and explicit brand attitudes – especially in the context of System 1/System 2 information processing. I am also interested in applying self-construal theory (independent vs interdependent self) to the field of (cross-cultural) consumer psychology. Three topics recently captured my attention: the psychological consequences of co-producing goods (‘IKEA effect’), the consumption of luxury goods (especially in a cross-cultural context), and alternative forms of consumption.
My research in social and organisational psychology focuses on self-construal, i.e. the way individuals define their self in terms of interpersonal relations (interdependent self-construal) or uniqueness (independent self-construal, Markus and Kitayama, 1991). In my previous research, I investigated the role of power in determining individuals’ level of independent and interdependent self-construal. I am also interested in the role of creativity in processes of self-construal and influence.
The methods I use are both quantitative and qualitative. In terms of quantitative methods, I have been running both laboratory and online experiments, and I have also used questionnaires and secondary data analysis. As a quantitative researcher, I am knowledgeable with advances statistical procedures, including multiple regressions, log-linear models, analysis of variance, factor analysis, and reliability analysis. In terms of qualitative methods, I have run focus groups and interviews, and used netnography (online ethnographies). As a qualitative researcher, I am knowledgeable with content and thematic analysis. Finally, I am particularly interested in new research techniques, such as video camera (subcams) and computer programs measuring implicit attitudes (IAT test), and the potential of those techniques to improve research methods in psychology.
I am also a freelance consultant in applied consumer and organizational research.
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Sectors and industries to which research relates:
Consultancy; Creative Industries and Culture; Information Technology; Media Technology and New Media; Public Administration
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Countries and regions to which research relates:
USA; Asia; Europe; North America; UK; France
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Languages: French [Spoken: Fluent, Written: Fluent]; German [Spoken: Intermediate]
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Media experience:
Has written for mainstream press; Radio; TV
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The following references are sourced from LSE Research Online|. References that are linked lead to the full text.
Voyer, Benjamin (2013) Changes in the relations and roles of doctors and nurses. British journal of healthcare management, 19 (1). pp. 16-21. ISSN 1358-0574 Kretz, G. and Voyer, Benjamin G. (2013) Are social media only social? Understanding the role of social media in the processes of independent and interdependent identity construction. Advances in consumer research, 40 ISSN 0098-9258 Voyer, Benjamin G. and McIntosh, B. (2013) The psychological consequences of power on self-perception: implications for leadership. Leadership & organization development journal, ISSN 0143-7739 Kastanakis, M. and Voyer, Benjamin G. (2013) Cultural effects on perception and cognition: Integrating recent findings and reviewing implications for consumer research. Advances in consumer research, 40 ISSN 0098-9258 Samson, Alain and Voyer, Benjamin G. (2012) Two minds, three ways: dual system and dual process models in consumer psychology. AMS review, 2 (2-4). pp. 48-71. ISSN 1869-814X McIntosh, Bryan and Voyer, Benjamin (2012) The perverse psychological contract. British journal of health care management, 18 (6). pp. 290-291. ISSN 1358-0574 Czellar, Sandor and Voyer, Benjamin G. and Schwob, Alexandre and Luna, David (2009) Whence brand evaluations?: investigating the relevance of personal and extrapersonal associations in brand attitudes. Advances in consumer research, 36 pp. 681-682. ISSN 0098-9258 Czellar, Sandor and Luna, David and Voyer, Benjamin G. and Schwob, Alexandre (2008) How personal are consumer brand evaluations?: disentangling the role of personal and extrapersonal and extrapersonal associations in consumer judgments. Advances in consumer research, 35 pp. 997-997. ISSN 0098-9258
LSE Research Online is the primary resource for references to publications. For queries or updates please email the LSE Research Online team at lseresearchonline@lse.ac.uk|.
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