Institute of Social Psychology
London School of Economics
St Clements Building
Houghton Street
London
WC2A 2AE

Tel:  +44 (0)20 7955 7712 
Fax:  +44 (0)20 7955 7565

Institute Manager
Daniel Linehan
Tel: +44 (0)20 7955 7712
Email: d.p.linehan@lse.ac.uk|

MSc Programme Administrator
Jacqueline Crane
Tel: +44 (0)20 7955 7995
Email: j.c.crane@lse.ac.uk|

PhD Programme Administrator
Terri-Ann Fairclough
Tel: +44 (0)20 7955 7700
Email: t.fairclough@lse.ac.uk|

Professor Sandra Jovchelovitch

Introduction| Biography| | Research| | Teaching| | Publications| | Other

Sandra Jovchelovitch

My overall project, present in my teaching, research and applied work, is firmly grounded on the idea of psychology as a societal and cultural science

Not only of science is made the life of an academic. I love spending time with my family and friends and am devoted to reading fiction, to music and baking. Since coming to the UK I became a very keen gardener, something that shows just how far a cultural context can shape motivations, interests and being – as a Brazilian I just took for granted that everything grows and is very lush. In any case the clematis almost took over our shed this spring (see below)!

Now my mixed cultural identity led me to appreciate the pains and pleasures, as well as the necessity, of weeding, tending and pruning! And so I have embarked in a great adventure of perusing friend's allotments and gardens, early morning plant markets and pottering around with family and friends through the seasons of the gardening year.

flowers Jovchelovitch