Dr Maxi Heitmayer

Dr Maxi Heitmayer

Teaching Fellow

Department of Psychological and Behavioural Science

Connect with me

English, German
Key Expertise
Social psychology, Social media, Smartphones, Identity

About me

Maxi Heitmayer is a human-computer interaction scholar and social psychologist working on smart device and technology use, smartphone & social media overuse, and augmented and extended reality. 

He uses digital video ethnography techniques (SEBE) to study how users interact with their devices in naturally occurring contexts, what routines and behavioural patterns they have developed, and how this influences their decision-making processes, particularly regarding the use of time and the direction of attention. 

He also works on human interactions in digital and immersive spaces with a focus on social norms and culture.

Maxi’s other research interests revolve around new research technologies, digital communication culture, digital learning technologies, and research ethics. He holds a PhD in Psychological and Behavioural Science from the Department of Psychological and Behavioural Science (PBS) at the London School of Economics and Political Science, an MSc in Social and Cultural Psychology from the LSE, an MA in International Relations from Jacobs University, and a BA in Political Science from the University of Bremen. Maxi is currently an LSE Fellow for the MSc Psychology of Economic Life.

Expertise Details

ICT; Social Media; Identity; Domestication; Political Theory; SEBE; Smartphone use; Economics of Attention