Mr Scott Young

Mr Scott Young

Senior Visiting Fellow

Department of Psychological and Behavioural Science

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Key Expertise
Consumer Insights, Behavioural Science, Market Research

About me

Scott Young transitioned to a full-time focus on Behavioral Science in 2019, after 20+ years leading Perception Research Services (and later PRS IN VIVO), a Top-25 global shopper insights agency serving FMCG marketers (such as Unilever, MARS and Pfizer).

He has specialized expertise in both Consumer Insights and Behavioral Science, which he has applied in the private sector (Financial Services, FMCG, Pharma and Transport) to support both customer- and employee-focused behaviour change initiatives.

Scott is the author of two books – Starting with the Shopper and Winning at Retail – and over 50 published articles, which have appeared in publications ranging from The Journal of Shopper Research, Design Management Journal and Behavioral Scientist.

He has also collaborated with Professors from Wharton, INSEAD and Vanderbilt on academic research involving eye-tracking, shopper marekting and health claims.

In addition to his Visiting Fellowship at LSE, Scott is currently an Executive Education Instructor in Behavioral Economics at the University of Chicago (Booth) and a frequent guest lecturer at MBA & Behavioral Science Masters Programs at Wharton, Vanderbilt, UPenn & other institutions.

Areas of particular interest include sustainability, diversity/inclusion, charitable giving, voter registration and depolarization.  

Expertise Details

Consumer Insights; Behavioural Science; Market Research; Ethics; Training; Eye Tracking; Shopper Insights; Shopper Marketing; Packaging