Beenam serves as the Graduate Intern – Digital Media Officer for Student Recruitment and Marketing at the European Institute, where she supports various digital activities related to student recruitment and marketing efforts.

She has an MSc in Culture and Society from the LSE, and also possesses an MSc in Digital Marketing. Her professional background includes roles within NGOs in Pakistan and the USA, focusing on communications and social media marketing. Additionally, she has worked as a marketing data and insight analyst in the art sector.