Dr Hye-Young Kim

Dr Hye-Young Kim

Assistant Professor

Department of Management

Room No
MAR 6.23
Key Expertise
Consumer Behaviour, Psychology of Technology, Goals and Motivations

About me

Dr Hye-young Kim joined the Department of Management in 2019. She earned her PhD in Behavioral Science at the University of Chicago, Booth School of Business. Her research focuses on consumers’ social judgments and decision making. In particular, she examines how technological advancements, such as autonomous agents and smart devices, influence consumers’ social perceptions of, and behaviours with real people, and how consumers’ prior social experiences affect their evaluations of technologies with humanlike features. In another line of research, she studies goal pursuit and identifies personal as well as marketing strategies to help consumers stay motivated and persist in following their goals. Her work has been published in the Journal of Consumer Research, Journal of Cognitive Neuroscience, and Brain and Cognition.

Dr Kim earned both a BS in Business Administration and an MA in Psychology from Yonsei University, Korea.

View CV (PDF)

Marketing Faculty Research Group

Expertise Details

Consumer Behaviour; Psychology of Technology; Goals and Motivations