Dr. Xiaolin Li is an Assistant Professor of Marketing in the Department of Management at LSE. She was formerly Assistant Professor of Marketing at Naveen Jindal School of Management, University of Texas at Dallas.

She is interested in empirical quantitative models in marketing, and her current research portfolio is centred on salesforce compensation, B2B marketing, and digital marketing. Methodologically, she strives to bring the most appropriate data collection and analysis techniques to bear on the problem at hand.

View CV (PDF)

Marketing Faculty Research Group