Zoe Hurley is an assistant professor in the College of Interdisciplinary Studies at Zayed University, Dubai, United Arab Emirates. Her research focuses on postdigital cultures, feminist-semiotics and social media in the Arabian Gulf. She is the President of the Gulf Association of Semiotic Studies.

Zoe was awarded her PhD from Lancaster University and her thesis explored the role of social media in Gulf Arab women’s empowerment. With over two decades of experience in the GCC and South East Asia, she has been a visiting professor at the Socotra Archipelago University, Yemen and works with colleagues in Saudi Arabia and Kuwait.

She has published articles in leading academic journals, including Feminist Media Studies, Visual Communication, New Media + Society, Social Media & Society, Information Communication & Society, Postdigital Science and Education. Her monograph, Social Media Influencing in the City of Likes: Dubai and the Postdigital Condition, advances decolonial semiotic theorising.