Indonesia is the world’s second-largest cigarette market: two out of three men smoke, and clove-laced tobacco cigarettes called kretek make up 95 percent of the market. Each year, more than 250,000 Indonesians die of tobacco-related diseases. To account for the staggering success of this lethal industry, Kretek Capitalism examines how kretek manufacturers have adopted global tobacco technologies and enlisted Indonesians to labor on their behalf in fields and factories, at retail outlets and social gatherings, and online. My research charts how Sampoerna, a Philip Morris subsidiary, uses contracts, competitions, and gender, age, and class hierarchies to extract labor from workers, influencers, artists, students, retailers, and consumers. Critically engaging nationalist claims about the commodity’s cultural heritage and the jobs it supports, I show how global capitalism has transformed both kretek and the labor required to make and promote it.
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Speaker and Chair Biographies:
Marina Welker is Professor of Anthropology at Cornell University. She previously studied the Corporate Social Responsibility movement in the mining industry, which was the subject of her first book Enacting the Corporation: An American Mining Firm in Post-Authoritarian Indonesia (University of California Press, 2014).
Prof. John Sidel is Director of the Saw Swee Hock Southeast Asia Centre, and the Sir Patrick Gillam Professor of International and Comparative Politics at the London School of Economics and Political Science (LSE). Professor Sidel received his BA and MA from Yale University and his PhD from Cornell University. He is the author of Capital, Coercion, and Crime: Bossism in the Philippines (1999), Philippine Politics and Society in the Twentieth Century: Colonial Legacies, Postcolonial Trajectories (2000), Riots, Pogroms, Jihad: Religious Violence in Indonesia (2006), The Islamist Threat in Southeast Asia: A Reassessment (2007), Thinking and Working Politically in Development: Coalitions for Change in the Philippines (2020, with Jaime Faustino) and Republicanism, Communism, Islam: Cosmopolitan Origins of Revolution in Southeast Asia (2021).