James is an Associate Professor (Education) in Statistics having gained his PhD in 2010 from LSE, asking "To p, or not to p?"! He teaches the Department's large service-level undergraduate courses in mathematical statistics and quantitative methods, as well as elective courses in market research. His research interests include market research techniques and forensic statistics - the interplay of statistics and the law. 

James has been closely involved with LSE's Summer School and the University of London International Programmes for a number of years and helped develop the BSc Data Science and Business Analytics degree. Outside of academia, he has also worked on various quantitative-based consultancy projects in areas including the art market and the World Gold Council. He is author of the recently-published textbook Business Analytics: Applied Modelling and Prediction with SAGE Publications Ltd.