Eleonora Maria Mazzoli

Eleonora Maria Mazzoli

PhD Researcher

Department of Media and Communications

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Key Expertise
Media Policy, Political Economy, Online Media, Digital Platforms

About me

Research topic

Discoverability and content curation processes on Internet platforms

The rise of streaming services, the transition to IP-delivery and cloud systems, and the evolution of media convergence are shifting the ability to control content discovery away from audiences and traditional content providers, while moving towards a much more layered and networked system, where content curation strategies, such as search and discoverability functions, have great influence on what content can be found and accessed online. This research aims to examine industry trends and policy needs in these areas through an organisational analysis centred on the United Kingdom (UK). In this context, I am conducting experts’ interviews with policy makers and industry representatives from key actors of the Internet-distributed television industry, from Internet platform organisations, to pay-tv operators, smart-TVs manufacturers and content providers, like public service media organisations.

Questions about the public interest in these processes – about which content or content providers should be easier to discover, while others are made less visible or moderated away – are now key issues in the content distribution strategies of media and tech companies. This timely research also contributes to ongoing policy debates both at European, in the framework of the EU Digital Services Acts and Digital Markets Acts, as well as in different national contexts as it pertains to online content policies, prominence regimes, like Ofcom EPG Rules, PSB regulation, and broader issues on media pluralism and competition law.

This PhD project is supported by the Economics and Social Research Council (ESRC).

Supervisors: Damian TambiniRobin Mansell


Eleonora has a background in management, media economics, media governance, and digital policy. Before starting her PhD, she worked for the Legal and Policy Department of the European Broadcasting Union, and she was European Affairs Advisor for RAI, the Italian public service broadcaster. For both organisation she was working on media policy issues, overseeing the developments of relevant EU regulatory framework and initiatives, with a focus on media research & innovation, platforms, media freedom and cultural diversity. She also worked as project manager for the EBU Data and AI Initiative in 2016-2017, and she was member of the Steering Committee of MediaRoad, an EU-funded project aimed at developing a European media ecosystem for innovation. Alongside her current PhD, she works as external experts and advisor, consulting on media economics and digital policy challenges, to various organisations and institutions, including the Council of Europe, the Journalism Trust Initiative, the UCL Institute for Innovation and Public Purpose, and BBC.

Eleonora’s academic background is interdisciplinary and international, driven by her passion and expertise for the media industry. In her native Italy, she completed her BA degree (First Class Honours) in Economics and Management of Arts, Culture and Communication from Luigi Bocconi University, where she studied the managerial side of the media industry. She also completed a Research Master (Magna Cum Laude) in Media and Performance Studies at Utrecht University, during which she specialised in the political economy of digital and online media. She was selected and awarded the certification in “Leadership and Gender in the Society 4.0” by Soroptimist International and SDA Bocconi (2020), and the Honours Programme in Entrepreneurship and Business by Utrecht University (UUBC).

Expertise Details

media economics; media policy; political economy; European affairs; TV and radio broadcasting; online media; digital platforms; big data


Articles, chapters and reports

  • Phillips, A., & Mazzoli, E. M. (forthcoming). Search, data and targeting: public interest solutions. In D. Tambini & M. Moore (Eds.), Dealing with Digital Dominance. Oxford University Press.
  • Mazzucato, M., Conway, R., Mazzoli, E. M., Knoll, E. and Albala, S (2020). Creating and measuring dynamic public value at the BBC. UCL Institute for Innovation and Public Purpose, Policy Report, (IIPP WP 2020-23). https://www.ucl.ac.uk/bartlett/public-purpose/publications/2020/dec/creating-and-measuring-dynamic-public-value-bbc
  • Mazzoli, E. M. (2020), ‘Online content governance: Towards a framework for analysis for prominence and discoverability’, Journal of Digital Media & Policy, 11:3, pp. 301–319, doi: https://doi.org/10.1386/jdmp_00027_1
  • Mazzoli, E. M. & Tambini, D. (2020). Prioritisation Uncovered: The Discoverability of Public Interest Content Online. Council of Europe Study DGI(2020)19. MIS-REF Committee. Council of Europe. https://rm.coe.int/publication-content-prioritisation-report/1680a07a57
  • Mazzoli, E. M. (2020). Custodians of the Internet: platforms, content moderation, and the hidden decisions that shape social media, Tarleton Gillespie. Book Review. Journal of Digital Media & Policy, 11(1), 97–99. https://doi.org/10.1002/ieam.1649
  • Mazzoli, E. M. (2020). Facebook: Balancing freedom of expression and users’ protection. Privacy Laws & Business, International Report (163), 18–20. Retrieved from https://www.privacylaws.com/reports-gateway/reports/
  • Mazzoli, E. M., and Livingstone. (2019) Federal Trade Commission’s Implementation of the Children’s Online Privacy Protection Rule. Evidence Review and Recommendations. London: London School of Economics and Political Science
  • De Rosa, S., Nicola, A., Mazzoli, E.M., Morganti, L., Ranaivoson, H. MediaRoad’s and Vital Media’s Policy Recommendations for the Next Multiannual Financial Framework. September, 2018. Policy report co-authored and jointly developed with three EU-funded projects (I3, MediaRoad and Vital Media)
  • Mazzoli, E.M., Morganti, L., Ranaivoson, H. The Future of Media Innovation. European Research Agenda Beyond 2020. September, 2018. MediaRoad Vision Paper. https://www.mediaroad.eu/vision-documents. Mazzoli, EM, et al. Big Data Initiative: Time to Invest. 2017, https://www.ebu.ch/publications/time-to-invest---ebu-big-data-initiative-report. European Broadcasting Union Project report.
  • Mazzoli, EM. “Post-TV: Piracy, Cord-Cutting, and the Future of Television.” CINEJ Cinema Journal, vol. 5, no. 1, 2016, pp. 199–202, doi:10.5195/CINEJ.2015.136.

Blog entries

Conferences papers and public Lectures

  • IPPR Oxford Media Convention. The politics of discoverability: Shifting control over the users’ journey to content. Nov 2020. Available at: https://www.facebook.com/watch/?v=422870812456822
  • EPRA-European Platform of Regulatory Authorities’ podcast and experts’ panel, on “Media Plurality in the Age of Algorithms”. June 2020. Available at: https://shows.acast.com/epra/episodes/media-plurality-in-the-age-of-algorithms.
  • Public Lecture, Università dei Saperi, November 2019, on “La società digitale opportunità e rischi per i servizi di radiotelevisione pubblici.” Fano (Italy).
  • TPRC47- Research Conference on Communications, Information and Internet Policy 2019 Conference, Washington DC, September 2019. Paper given at the Graduate Student Consortium on “Politics of Discoverability: Platforms’ power and values in Internet-distributed video content”
  • IAMCR 2019 Conference, Madrid, July 2019. Paper given on “Power Dynamics Between Online Audiences and Television Distribution Platforms: Who Is Disrupting Who?”
  • Media in Transition 2018 Conference (MiT@UU), MIT and Utrecht University, Utrecht, June 2018. Paper given on "Datafication and Public Values. Innovating Public Service Media."
  • Radiotelevisione Italiana and Asian Broadcasting Union Conference (RAI-ABU Days) 2018, Rome, March 2018. Presentation on “Media Innovation: from the Big Data Initiative to MediaRoad.”
  • European Broadcasting Union (EBU) Digital Media Days, Lisbon, January 2017. Moderated panel discussion on "Data-driven Content Production."
  • Translantis Digital Humanities Seminar 2015, Utrecht University, June 2015. Paper discussed on “The Online Audiovisual Essay. Uses and Practices of a Transformative Scholarly Practice.”
  • NECS Conference 2015, ‘Archive for/of the Future’, Lodz, June 2015. Paper given on “The Online Audiovisual Essay. Uses and Practices of a Transformative Scholarly Practice”.
  • International Society for Intermedial Studies (ISIS) Conference 2015, ‘Play / Perform / Participate,’ Utrecht, April 2015. Paper given on “Politics: Perform…or What Else?”
  • NECS Conference 2014, ‘Creative Energies, Creative Industries’, Milan, June 2014. Paper given on “Pre-movies experience: a new way of movie-marketing campaign.”
  • Open Data Conference, The Hague, May 2014. Paper given on “Open Data: Women and Politics, issues in the Sri Lankan Society.”